KEYNOTE: Curious Findings

What happens when you treat curiosity not as a means to an end, but as a design tool in its own right? In this year’s keynote, Jason Pamental unpacks how following hunches, chasing questions, and poking at the edges of the unknown can lead to richer, more resonant digital experiences. Part storytelling, part exploration, this talk challenges us to reconsider how curiosity shapes our work and what becomes possible when we give it room to grow.

Jason Pamental is a design strategist and Principal Designer at Chewy, where he leads design system efforts across e-commerce and mobile platforms. He’s worked with organizations ranging from state governments and Ivy League institutions to the NFL and the type industry, with a focus on typography, performance, and accessibility.

https://nedcamp.org/speaker/jason-pamental // https://www.instagram.com/jpamental/

Link to session: https://nedcamp.org/sessions/2025/keynote-curious-findings