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Within a university or college, there will inevitably be competing digital initiatives and objectives from within various departments. How does your team balance these priorities while ensuring that your web properties continue to properly reflect your institution's values, goals, and brand identity? Collaboration is essential to this process, ensuring that each department feels heard and valued — fostering a sense of ownership and commitment to the platform. This workshop will focus on the agile prioritization of digital initiatives. It simulates the fluid nature of digital strategy, challenging participants to adapt their plans in response to new, game-changing information.