Karen McGrane
at Autogram
If the internet is more awesome than it was in 1995, Karen would like to claim a very tiny piece of the credit. For more than 25 years Karen has helped businesses create better digital products through the power of user experience design and content strategy. She is a partner at Autogram, previously Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006, and formerly VP and National Lead for User Experience at Razorfish. She is the author of two books, Going Responsive and Content Strategy for Mobile, both published by A Book Apart.
The combination of visual page building tools and modular design patterns has made creating high-quality web sites easier than ever. But for many teams this convenience is a double-edged sword. Although CMSs that offer page builders can support unanticipated publishing needs quickly, at scale they often destroy a team’s ability to use and govern their content. In this talk, industry veterans Karen McGrane and Jeff Eaton break down the underlying needs that drive adoption of page builders, the ways they backfire at scale, and the steps we can take to use them safely and effectively.