KEYNOTE Buried In Blocks: How Modular CMS Page Builders Are Killing Your Team, and How to Save Them

The combination of visual page building tools and modular design patterns has made creating high-quality web sites easier than ever. But for many teams this convenience is a double-edged sword. Although CMSs that offer page builders can support unanticipated publishing needs quickly, at scale they often destroy a team’s ability to use and govern their content. In this talk, industry veterans Karen McGrane and Jeff Eaton break down the underlying needs that drive adoption of page builders, the ways they backfire at scale, and the steps we can take to use them safely and effectively.