Georgy Cohen
Principal at Georgy Cohen LLC
Georgy Cohen is an independent content strategist and digital strategy consultant, with more than 20 years of experience working with colleges and universities. After stints leading web strategy at Tufts University and Suffolk University, she spent 11 years at the digital agency OHO, where she originated the content strategy practice and led as vice president of digital strategy. Georgy's background is in journalism.
For a long time, the website redesign has been the standard of digital reinvention. New look and feel, maybe a new CMS, some snappy taglines and spiffy features — ta-da, all done!
But as institutions grow more complex, their websites sprawl ever larger and digital expectations mount, another redesign may not help you get where you need to go. It's about more than just your main .edu now — it's about the broader digital ecosystem in which it and myriad other digital platforms reside.
The more you can manage your digital products and platforms efficiently, strategically and effectively, the better off your institution will be.
In this talk, Georgy will survey the digital landscape in higher education and how we got here, explore the biggest threats facing universities' digital ecosystems and recommend how to begin working towards greater cohesion.