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Front-End All Attendees Gaige Hall 200

Optimizing Your Drupal Content Strategy for AI-Powered Search

Mike Pastore

Mike Pastore

Senior Associate Director, Analytics at MIT Sloan

From Google’s AI Overviews to ChatGPT, generative AI is changing how our target audiences find and consume information. Join us to learn what this shift means for Higher-Ed marketing and communications and how we can adapt our content to remain visible, accessible, and accurate. We will discuss best practices for Generative Engine Optimization (GEO) and provide practical tips that you can immediately apply to your work.

Additional Details:

  • Audience level: All Attendees
  • Topic: Front-End
  • Room: Gaige Hall 200

Updates

2026 Keynote Announced!

The New England Drupal Camp is excited to announce Ethan Marcotte as our 2026 keynote speaker! A designer, writer, and speaker whose work has helped shape the modern web, Ethan will join us at NEDCamp this November to explore how our industry is changing and how we can play a role in shaping what comes next.

Session Submissions are Open

We invite rookies, pros and everyone in between. We will be selecting proposals based on a variety of criteria, not only experience. Under-represented groups are encouraged to submit a session.