Julie Elman
Senior Digital Project Manager at Oomph, Inc.
Julie is a Senior Digital Project Manager at Oomph Inc., with 9 years with the firm. She has a background in Graphic Design and a passion for organization, communication, JIRA, automation, and creating real connections with clients and colleagues while creating accessible, high-quality products that align with client business requirements and end-user experiences. When not contributing to the digital space Julie can be found hiking and foraging in the woods.
Julie has previously spoken at DrupalCon Portland 2024 and Drupal GovCon 2023.
AI agents are changing how content is discovered, ranked, and represented — but the acronyms and buzzwords can feel overwhelming. In this session, we’ll break down the essential terms (SEO, GEO, accessibility, and more) and explain what they really mean for your digital strategy.
You’ll learn:
- Key definitions to cut through the noise and ground your team in a shared language
- Optimization methods to ensure your content is crawlable, accessible, and represented in generative AI outputs
- Reporting strategies to identify when and how AI tools are engaging with your site, and how to measure AI-driven traffic
Folks who attend should expect to walk away with a better understanding of the many tools at play and how you can optimize your web platform from a technical and content management standpoint.