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Front End All Attendees

Optimizing Your Drupal Content Strategy for AI-Powered Search

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Mike Pastore

Senior Associate Director, Analytics at MIT Sloan

From Google’s AI Overviews to ChatGPT, generative AI is changing how our target audiences find and consume information. Join us to learn what this shift means for Higher-Ed marketing and communications and how we can adapt our content to remain visible, accessible, and accurate. We will discuss best practices for Generative Engine Optimization (GEO) and provide practical tips that you can immediately apply to your work.

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  • Audience level: All Attendees
  • Topic: Front End

Updates

Join Us at the Higher Education Summit Keynote: Higher Ed, Civic Trust and the Role of the Web

Discover how higher ed websites can build civic trust and reflect community values. Join Jessica Pontarelli Evans of Brown University as she explores the web’s public purpose at the New England Drupal Camp’s Higher Education Summit keynote.

2025 Keynote Announced!

What happens when you treat curiosity not as a means to an end, but as a design tool in its own right? In this year’s keynote, Jason Pamental unpacks how following hunches, chasing questions, and poking at the edges of the unknown can lead to richer, more resonant digital experiences.