Jeff Eaton
at Autogram
Jeff Eaton is a founding partner at Autogram, and a digital strategist with more than 25 years of experience in content architecture, editorial workflow, and digital publishing. In 1983, he used a Fisher-Price Printing Press to publish a neighborhood newspaper — today, he helps with large and small companies design and refine their own publishing platforms.
He's worked with clients like Sony/BMG Music, IBM, World Wrestling Entertainment, The Federal Reserve Bank, Verizon Wireless and MSNBC to untangle their complex content. He looks forward to the day when all the PDFs have finally been converted.
The combination of visual page building tools and modular design patterns has made creating high-quality web sites easier than ever. But for many teams this convenience is a double-edged sword. Although CMSs that offer page builders can support unanticipated publishing needs quickly, at scale they often destroy a team’s ability to use and govern their content. In this talk, industry veterans Karen McGrane and Jeff Eaton break down the underlying needs that drive adoption of page builders, the ways they backfire at scale, and the steps we can take to use them safely and effectively.