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Accessibility All Attendees Gaige Hall 201

Cracking the Code: SEO, A11y, GEO, and AI Agents — What They Mean for Your Web Strategies

J. Hogue looking straight at the camera, dark short hair, glasses, and a beard and moustache

J. Hogue

Director of Design & UX at Oomph, Inc.
Headshot of Julie Elman

Julie Elman

Senior Digital Project Manager at Oomph, Inc.

AI agents are changing how content is discovered, ranked, and represented — but the acronyms and buzzwords can feel overwhelming. In this session, we’ll break down the essential terms (SEO, GEO, accessibility, and more) and explain what they really mean for your digital strategy.

You’ll learn:

  • Key definitions to cut through the noise and ground your team in a shared language
  • Optimization methods to ensure your content is crawlable, accessible, and represented in generative AI outputs
  • Reporting strategies to identify when and how AI tools are engaging with your site, and how to measure AI-driven traffic

Folks who attend should expect to walk away with a better understanding of the many tools at play and how you can optimize your web platform from a technical and content management standpoint.

Additional Details:

  • Audience level: All Attendees
  • Topic: Accessibility
  • Room: Gaige Hall 201

Updates

Join Us at the Higher Education Summit Keynote: Higher Ed, Civic Trust and the Role of the Web

Discover how higher ed websites can build civic trust and reflect community values. Join Jessica Pontarelli Evans of Brown University as she explores the web’s public purpose at the New England Drupal Camp’s Higher Education Summit keynote.

2025 Keynote Announced!

What happens when you treat curiosity not as a means to an end, but as a design tool in its own right? In this year’s keynote, Jason Pamental unpacks how following hunches, chasing questions, and poking at the edges of the unknown can lead to richer, more resonant digital experiences.