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Accessibility All Attendees Gaige Hall 201

Cracking the Code: SEO, A11y, GEO, and AI Agents — What They Mean for Your Web Strategies

J. Hogue looking straight at the camera, dark short hair, glasses, and a beard and moustache

J. Hogue

Director of Design & UX at Oomph, Inc.

AI agents are changing how content is discovered, ranked, and represented — but the acronyms and buzzwords can feel overwhelming. In this session, we’ll break down the essential terms (SEO, GEO, accessibility, and more) and explain what they really mean for your digital strategy.

You’ll learn:

  • Key definitions to cut through the noise and ground your team in a shared language
  • Optimization methods to ensure your content is crawlable, accessible, and represented in generative AI outputs
  • Reporting strategies to identify when and how AI tools are engaging with your site, and how to measure AI-driven traffic

Folks who attend should expect to walk away with a better understanding of the many tools at play and how you can optimize your web platform from a technical and content management standpoint.

Additional Details:

  • Audience level: All Attendees
  • Topic: Accessibility
  • Room: Gaige Hall 201

Presentation slides:

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