The Top 5 Business Goals A Website Needs to Achieve

As a Chief Marketing Officer and digital marketing veteran, I'm heavily invested in the success of my company's website. Corporate websites represent a significant portion of the marketing budget, both in terms of time and money, and are often the key growth driver.

In this session, I will outline the top 5 objectives that a B2B website must achieve to generate business value. I will detail how an optimized website will attract the target audience, personalize their experience, engage and nurture them over time, and convert them into qualified sales leads. I will share my personal experience in working with a number of digital marketing agencies and in-house development teams to drive measurable revenue growth.

Audience Level
11:00 - 11:45am
Gaige Classroom 202
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Chief Marketing Officer

Elizabeth Clor has over 15 years of experience in digital marketing. She's currently the Chief Marketing Officer at Contegix, where she is responsible for driving awareness and growth. Prior to Contegix, Elizabeth held marketing leadership roles for several B2B technology companies including MicroStrategy, Clarabridge and Opower/Oracle. She has a passion for driving digital engagement by delivering the right message to the right person at the right time.