From Squiggles to Straight Lines: Sketch to Share Ideas, Make Decisions, and Get On With It

From Moleskines to Post-its to tablets, I sketched and doodled my way through design school and my previous career as an Art Director. Thankfully, this practice is just as relevant for me now, as a UX Designer working on large scale Drupal websites (as well within other project roles you might not expect).

The TL;DR is that sketching is a fast way to communicate intentions clearly, iteratively, and collaboratively, and is often crucial in our lean discovery process. 

Let me show you what works for me and how you too can sketch your way to a successful launch. Harness your innate ability to ask your project team "do you mean this?" and to align everyone around a quick doodle. Communicate functionality and jumpstart dev builds without all the pixel polishing.

In this talk, I will share how I used sketching as a tool in UX and strategy work across recent website projects and walk through several sketchy artifacts we create at Lullabot. This includes sketching remotely, within on-site workshop activities, and iterating from either. Leave with some clear action items, tool recommendations, and ideas for how to incorporate sketching into your process… and hopefully also some doodles in your conference notes.

This session is good for: 

  • Interactive Designers 
  • Strategists 
  • Project Managers 
  • Product Owners 
  • Anyone who wants to communicate complex ideas visually 


Audience Level
11:00 - 11:45am
Gaige Classroom 203
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Senior UX Designer

Marissa Epstein is a Senior User Experience Designer. In a former life, she was a student of psychology, a packaging designer, and an Art Director. Today, Marissa solves complex UX problems alongside the Lullabot team, bringing her passion for users and her OCD-level organization skills to usability research, responsive design, information architecture, web project management, and more. 

Marissa currently resides in a Cape Cod in Providence, RI with her huge dog, Elwood, and an also-embarassingly-large vinyl toy collection. When not behind her desk, she can often be found at concerts, design events, and reading non-fiction.