From Squiggles to Straight Lines: Sketch to make decisions and get on with it

The TL;DR is that sketching is a fast way to communicate intentions clearly, iteratively, and collaboratively, and is crucial in our lean discovery and UX processes. Let me show you what works for me. 

From Moleskines to Post-its to digital tablets, I sketched and doodled my way through design school and my previous career as an Art Director. Thankfully, this practice is just as relevant for me now, as a UX Designer working on large-scale Drupal websites (as well as within other project roles you might not expect). 

I'll present ways you too can sketch your way to a successful launch. Harness your innate ability to ask your project team "do you mean this?" and to align everyone around a quick doodle. Communicate functionality and jumpstart development without all the pixel polishing.

In this talk, I will walk through several sketch-based artifacts and activities we use at Lullabot, sharing examples from recent content strategy & user experience projects. This will include sketching remotely, on-site workshop activities, and digitally iterating from either.

This session is good for: 

  • Interactive Designers 
  • Strategists 
  • Project Managers & Product Owners 
  • Anybody interested in communicating complex ideas visually 
  • Note: While the session will provide some intermediate information, beginners are super-duper welcome and will also find value! 

Leave with some clear action items, tool recommendations, and ideas for how to incorporate sketching into your process… and hopefully also some doodles in your camp notes.

Audience Level
3:30 - 4:15pm
Gaige Classroom 203
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Senior UX Designer

Marissa Epstein is a Senior User Experience Designer. In a former life, she was a student of psychology, a packaging designer, and an Art Director. Today, Marissa solves complex UX problems alongside the Lullabot team, bringing her passion for users and her OCD-level organization skills to usability research, responsive design, information architecture, web project management, and more. 

Marissa currently resides in a Cape Cod in Providence, RI with her huge dog, Elwood, and an also-embarassingly-large vinyl toy collection. When not behind her desk, she can often be found at concerts, design events, and reading non-fiction.