In a user-first world, content is the basis for ensuring great user experience. A content audit lays the groundwork for aligning organizational objectives with site visitor needs. It is the preparatory work for the site architecture, content model, and page layouts. It addresses content governance and the content creation process.
Additionally, a content audit can be a tool for building collaboration, credibility, and respect for the role of the content strategist on the web team. We can embrace and agree upon values, goals, and realities that set the stage early in the project for ongoing cooperation.
This session will provide content strategists both the understanding of how to conduct a content audit, as well as the insights for making the content audit a key tool for website collaboration.
You will learn how to:
- Conduct the quantitative and qualitative aspects of the content audit.
- Tie the audit to the needs of content creators for creating sustainable content.
- Collaborate with all team members, with a fresh understanding of where content fits into a web project.
- Build credibility within the organization for the practice of content strategy.
This session was presented at Drupal GovCon, Drupal Camp Asheville, and Baltimore DrupalCamp.
Dori Kelner has a unique perspective on the tech industry, working as a woman in tech for many decades, as well as living the entrepreneurial lifestyle. She has served for over 15 years as Managing Partner of Sleight-of-Hand Studios, a Drupal agency in the Washington, DC area, assisting her clients in creating solid strategic visions for their web presence.
Dori also owns Insightful Culture, a firm committed to assisting companies and individuals to find a mindfulness approach to managing stress. Dori identifies corporate culture issues that lead to stress in the workplace, customizing programs and workshops to alleviate burnout. She is a certified yoga teacher and is studying at the Mindfulness Center at Brown University School of Public Health.
Dori holds an AB from Cornell University and an MS in information management from University of Maryland University College. She serves on the planning teams for, and has spoken at, DrupalCon and Drupal GovCon. She is also active in NTEN, ASAE, and the Cornell Alumni Association. In her spare time, Dori loves to cook and play golf and is a certified wine educator.