As digital strategists we focus on tailoring web experiences to targeted user groups. We should be applying those same same personalization tenets to our client relationships.
Let's focus on how you can better understand your audience (clients) and their needs and how that knowledge can lead to more effective communications, stronger client relationships, and ultimately more business.
Ellen Diamond has been working in client management for over 15 years - both in the world of web design and higher-ed fundraising. Ellen regularly leads strategic sessions with Oomph's clients and mentors Oomph's project management team on how to be more personally-oriented in their client communications. And to back up her expertise - she's the two-time recipient of Oomph's Personal award.